Category: REHVA event
Nordbygg at a glance
Nordbygg is held in March/April every even year at Stockholmsmässan and attracts around 900 exhibitors and 53,000 visitors. Next event will take place 5-8 of April in 2016. Nordbygg is organized in partnership with leading associations in the Swedish industry. We also collaborate with a number of other industry organizations in various projects related to Nordbygg.
Nordbygg has the position as the Nordic region´s largest and most dynamic meeting place for the construction and real estate industry, offering new knowledge and business opportunities. The event offers everything from discussions about construction conditions and urban planning to products and services for property production, maintenance and management.
Nordbygg is the platform we are using to enter the Swedish market
Nordbygg 2014 marked the start of our big push to enter the Swedish professional construction market. Our participation was successful. At Nordbygg 2016 we will follow up by further establishing our position and launching new, sustainable products.
Jonas Brennwald, Regional Vice President North-West Europe at Grohe, views Nordbygg as the platform for the company's major push to enter Sweden.
“Grohe turned its focus to the Swedish market in 2013. We first made sure that all of our products matched the specific Swedish requirements and standards, like, for example, the Safe Water regulations. In 2014 we then switched into high gear by attending Nordbygg 2014.”
A lot of interest in the right target groups
“There was a lot of interest and we made some good contacts in our most important target groups – architects, specifiers and installers. We successfully spread our message that Grohe is one of the top brands in the world for faucets and sanitary fittings for the bathroom and kitchen and that we had fully adapted our products for the Swedish market,” says Jonas Brennwald.
After Nordbygg 2014 Grohe successfully marketed its water and energy calculator, which helps property owners monitor and influence their water and energy consumption.
“We also started collaboration with Bravida, the leading installation and service company, which will now be launched,” explains Jonas Brennwald.
Positioning and new products at Nordbygg 2016
At Nordbygg 2016 Grohe will have a large stand to take its investment in the Swedish market to the next level.
“Next time we will focus on cementing our position as a global market leader with a long list of new products that have been adapted to the Swedish market. Our design is an important factor, but it is primarily innovations in sustainability that will be in focus,” explains Jonas Brennwald.
Grohe has a very large in-house development department and invests a lot of resources into designing fittings and systems that optimize the use of water and energy in the bathroom and kitchen.
“There is an inherent conservativeness in this area that we want to challenge. At Nordbygg 2016 we will show that Grohe is constantly creating new, innovative and sustainable products and we will demonstrate their potential,” says Jonas Brennwald.